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person:"Jenewein, Wolfgang"
~subject:"Brand management"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Markenorientierte Mitarbeiterführung
Tomczak, Torsten
;
Morhart, Felicitas
;
Jenewein, Wolfgang
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 179-191)
.
2008
Persistent link: https://www.econbiz.de/10003588563
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