//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand image"
~person:"Bergkvist, Lars"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"FFM (Fünf-Faktoren-Modell)"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Markenimage
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Spontaneous trait transference (STT)
1
Werbewirkung
1
celebrity endorsement
1
image transfer
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Bergkvist, Lars
Kastiya, Shweta
2
Papadopoulos, Nicolas G.
2
Rojas-Méndez, José I.
2
Aguirre-Rodriguez, Alexandra
1
Ahn, Hongmin
1
Arsena, Ashley
1
Bajpai, Naval
1
Bechter, Clemens
1
Bekk, Magdalena
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bishnoi, Vinod Kumar
1
Biswas, Abhijit
1
Carlson, Brad D.
1
Choi, Sejung Marina
1
Christodoulides, Paul
1
Cutright, Keisha M.
1
Dakroub, Roy
1
Daniel, Rolf-Dieter
1
Deependra Singh
1
Donavan, D. Todd
1
Eisend, Martin
1
Ekhlassi, Amir
1
Faißt, Rebekka
1
Far, Siamak Ashkan
1
Farinelli, Giorgio
1
Ferreira, Mário B.
1
Frey, Michael
1
Fuentes, Humberto
1
Guha, Abhijit
1
Ho Huy Tuu
1
Issa, Helmi
1
Ivens, Bjoern S.
1
Jerónim, Rita
1
Johar, Gita V.
1
Kao, Danny Tengti
1
Kolbe, Diana
1
Koles, Bernadett
1
Korai, Bernard
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->