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~isPartOf:"Innovative marketing : IM"
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Consumer behaviour
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Bombay
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Brand
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Corporate reputation
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Einzelhandel
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Event marketing
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Srivastava, Rajesh Kumar
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Ural, Tulin
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Innovative marketing : IM
Journal of retailing and consumer services
671
Journal of retailing
256
The international review of retail, distribution and consumer research
242
International journal of retail & distribution management
227
International journal of production economics
191
Journal of business research : JBR
186
European journal of operational research : EJOR
184
International journal of retail and distribution management
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
SpringerLink / Bücher
84
NBER working paper series
83
Ifo-Schnelldienst
81
Manufacturing & service operations management : M & SOM
76
Working paper / National Bureau of Economic Research, Inc.
68
NBER Working Paper
67
Production and operations management : an international journal of the Production and Operations Management Society
65
International journal of production research
61
Handelsforschung
60
Omega : the international journal of management science
57
Transportation research / E : an international journal
57
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
56
European retail research
52
Energy economics
51
Europäische Hochschulschriften / 5
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
European journal of marketing : EJM
44
International journal of electronic marketing and retailing : IJEMR
44
International journal of industrial organization
44
The electricity journal
43
Schriften zur Handelsforschung
42
The service industries journal
41
Bulletin / United States Department of Labor, Bureau of Labor Statistics
39
Journal of the Academy of Marketing Science
39
Psychology & marketing
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Retailing in the 21st century : current and future trends
35
Production and operations management : the flagship research journal of the Production and Operations Management Society
34
Discussion paper / Centre for Economic Policy Research
33
Journal of marketing
33
The journal of services marketing
33
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Factors affecting the success of store brands in Turkish retailing market
Ural, Tulin
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003801274
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2
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
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