//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Böhme, Hans-Werner"
~person:"Pattnaik, Debidutta"
~isPartOf:"Journal of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fachzeitschrift"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Fachzeitschrift
1
Journal
1
Werbung
1
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Böhme, Hans-Werner
Pattnaik, Debidutta
Rodgers, Shelly
5
Huh, Jisu
2
Donthu, Naveen
1
Eastman, Jacqueline Kilsheimer
1
Iyer, Rajesh
1
Krugman, Dean M.
1
Kumar, Satish
1
Lim, Weng Marc
1
Muncy, James A.
1
Stafford, Marla Royne
1
Taylor, Charles Raymond
1
more ...
less ...
Published in...
All
Journal of advertising
Berichte aus der Betriebswirtschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing education : JME
1
Journal of marketing theory and practice : JMTP
1
Journal of service research
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->