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~subject:"Corporate brand"
~person:"Abratt, Russell"
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Corporate brand
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Abratt, Russell
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Mingione, Michela
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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