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~subject:"Corporate brand"
~person:"Mingione, Michela"
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Corporate brand
Brand architecture
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Marketingmanagement
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marketing management
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Corporate culture
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Corporate identity
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Corporate social responsibility
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Mingione, Michela
Balmer, John M. T.
2
Balmer, John M.T.
2
Podnar, Klement
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Abratt, Russell
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Anisimova, Tatiana
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Balmern, John M. T.
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Haahtela, Kari
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Hesse, Andreas
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Isiksal, Didem Gamze
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Jacobs, Nele
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Karaosmanoglu, Elif
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Kato, Takumi
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Liljander, Veronica
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
2
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
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