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~type_genre:"Graue Literatur"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
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Meddelanden från Svenska Handelshögskolan
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Corporate brand repositioning with CSR as the differentiating factor : a study on consumer perceptions
Vilppo, Tiina
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Lindberg-Repo, Kirsti
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2011
Persistent link: https://www.econbiz.de/10009157521
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