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~type_genre:"Systematic review"
~type_genre:"Article in journal"
~isPartOf:"Family business review : journal of the Family Firm Institute"
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Family business review : journal of the Family Firm Institute
The journal of brand management : an international journal
58
European journal of marketing : EJM
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Journal of business research : JBR
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Corporate communications : an international journal
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Acta Universitatis Danubius / Oeconomica
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African journal of business and economic research : AJBER
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Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of brand familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
2
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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