//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Systematic review"
~type_genre:"Article in journal"
~person:"Balmer, John M.T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
5
Brand management
5
Markenarchitektur
5
Markenführung
5
Corporate culture
4
Corporate reputation
4
Firmenimage
4
Unternehmenskultur
4
Corporate brand identification
3
Corporate identity
3
Marketing management
3
Marketingmanagement
3
Corporate Social Responsibility
2
Corporate brand
2
Corporate brand orientation
2
Corporate image
2
Corporate social responsibility
2
Public relations
2
Social identity theory
2
Öffentlichkeitsarbeit
2
Bayesian SEM
1
Brand
1
Brand orientation
1
CSR
1
Corporate brand construal
1
Corporate brand design
1
Corporate brand image
1
Corporate branding
1
Corporate communication
1
Corporate heritage brand design
1
Corporate marketing
1
Corporate marketing orientation
1
Design
1
Design schools of thought
1
Frontline employees
1
Internal branding
1
Managerial corporate brand orientation
1
Markenartikel
1
Marketing
1
Personality psychology
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Systematic review
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Balmer, John M.T.
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Bang, Nguyen
6
Burghausen, Mario
6
Chen, Weifeng
6
Iglesias, Oriol
6
Sharifah Faridah Syed Alwi
6
Anisimova, Tatiana
5
Ind, Nicholas
5
Mingione, Michela
5
Dev, Chekitan S.
4
Juntunen, Mari
4
Kleyn, Nicola
4
Rindell, Anne
4
Barnier, Virginie de
3
Cooper, Holly
3
Greyser, Stephen A.
3
Kernstock, Joachim
3
Navare, Jyoti
3
Otubanjo, Olutayo
3
Podnar, Klement
3
Sarkar, Soumya
3
Singh, Jaywant
3
Urde, Mats
3
Bargenda, Angela
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Bravo, Rafael
2
Brexendorf, Tim Oliver
2
Brunninge, Olof
2
Chang, Aihwa
2
Chapleo, Chris
2
Chiang, Hsu-hsin
2
Crisafulli, Benedetta
2
Davies, Gary
2
De Roeck, Kenneth
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
The journal of brand management : an international journal
2
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->