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person:"Abratt, Russell"
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Brand architecture
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Brand management
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Abratt, Russell
Balmer, John M. T.
41
Melewar, T. C.
19
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
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Esch, Franz-Rudolf
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Hakenes, Hendrik
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Iglesias, Oriol
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Ind, Nicholas
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Merrilees, Bill
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Miller, Dale
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Otubanjo, Olutayo
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Peitz, Martin
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Bang, Nguyen
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Brexendorf, Tim Oliver
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Burmann, Christoph
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Chen, Weifeng
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Anisimova, Tatiana
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Brunner, Christian Boris
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Greyser, Stephen A.
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Keller, Kevin Lane
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Mingione, Michela
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Rindell, Anne
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Sarkar, Soumya
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Schultz, Majken
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Cuomo, Maria Teresa
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Dev, Chekitan S.
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Hatch, Mary Jo
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Juntunen, Mari
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Kleyn, Nicola
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Langner, Tobias
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Powell, Shaun M.
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Redler, Jörn
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Stuart, Helen
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Suppliet, Moritz
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The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
6
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
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