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person:"Tienari, Janne"
~person:"Hatch, Mary Jo"
~subject:"Markenführung"
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Markenführung
Brand architecture
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Tienari, Janne
Hatch, Mary Jo
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International studies of management and organization
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Positive design and appreciative construction : from sustainable development to sustainable value
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The Oxford handbook of corporate reputation
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The university branding game players, interests, politics
Aula, Hanna-Mari
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
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2
Strategies of building and managing higher education brands
Drori, Gili S.
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 99-104
Persistent link: https://www.econbiz.de/10011286443
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3
Managing Corporate Reputation through Corporate Branding
Schultz, Majken
;
Hatch, Mary Jo
;
Adams, Nicholas
- In:
The Oxford handbook of corporate reputation
.
2012
Persistent link: https://www.econbiz.de/10013476690
Saved in:
4
Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo
;
Mirvis, Philip H.
- In:
Positive design and appreciative construction : from …
,
(pp. 35-55)
.
2010
Persistent link: https://www.econbiz.de/10008779160
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