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subject:"Brand management"
~person:"Brooks, Simon"
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Brand management
Bekleidungsindustrie
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Clothing industry
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Consumer behaviour
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Customer integration
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Fashion
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Internet marketing
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Online retailing
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Online-Handel
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Textile distribution
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Textilhandel
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co-creation
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fashion
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fashion involvement
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Brooks, Simon
McColl, Julie
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Journal of strategic marketing
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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