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subject:"Brand management"
~person:"Brooks, Simon"
~person:"Salfeld, André"
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Brand management
Markenführung
3
Textile distribution
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Textilhandel
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Balanced Scorecard
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Brooks, Simon
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Journal of strategic marketing
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Betriebstypenmarkenführung mit Hilfe der Balanced Scorecard : dargestellt am Beispiel von Marc O'Polo
Gedat, Alexander
;
Salfeld, André
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 3-17)
.
2005
Persistent link: https://www.econbiz.de/10003214556
Saved in:
3
Kompetenzorientiertes Betriebstypenmarkenmanagement : Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den Bekleidungseinzelhandel
Salfeld, André
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001852511
Saved in:
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