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~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Fast moving consumer goods"
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Multinationales Unternehmen
Fast moving consumer goods
33
Consumer goods industry
29
Konsumgüterindustrie
29
fast moving consumer goods
27
Consumer behaviour
23
Konsumentenverhalten
23
Schnelldrehende Konsumgüter
23
Consumer goods
15
Konsumgüter
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Lieferkette
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Supply chain
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FMCG
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Fast-moving consumer goods
11
India
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fast-moving consumer goods
11
Brand management
9
Markenführung
8
Marketing management
8
Marketingmanagement
8
Retail trade
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Einzelhandel
7
Indien
7
Lieferantenmanagement
7
Supplier relationship management
7
Nachhaltigkeit
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Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
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Brand image
4
FMCGs
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Firm performance
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Markenimage
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Marketing
4
Preismanagement
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Pricing strategy
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Sustainability
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Transnational corporation
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Unternehmenserfolg
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Badir, Yuosre F.
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Gupta, Shruti
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Kaur, Harleen
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Mukhina, Maria
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing intelligence & planning
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Job attitude and job satisfaction
Kaur, Harleen
-
2017
Persistent link: https://www.econbiz.de/10011618616
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2
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
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3
The BOP consumer's ethical evaluation of target marketing
Gupta, Shruti
;
Pirsch, Julie
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10011515101
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4
Market segmentation in Russian subsidiaries of FMCG MNEs : practitioner and academic perspectives
Wilson, Ian
;
Mukhina, Maria
- In:
Marketing intelligence & planning
30
(
2012
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10009508091
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