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Gewinnsteigerung durch Produkt- und Preisbündelung : eine empirische Studie im Fast-Food-Bereich mittels der Conjoint-Analyse
Wübker, Georg
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
45
(
1999
)
1
,
pp. 26-55
Persistent link: https://www.econbiz.de/10001407924
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg
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1998
Persistent link: https://www.econbiz.de/10000647324
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