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~isPartOf:"Journal of marketing communications"
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Advertising effects
3
Fernsehen
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Fernsehwerbung
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Television
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Television advertising
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Werbewirkung
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Fernsehprogramm
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television programs
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ad clutter
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advertising
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Kent, Robert J.
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Logan, Kelty
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Swaminathan, Srinivasan
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Journal of marketing communications
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
30
Working paper / National Bureau of Economic Research, Inc.
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
Journal of sports economics
10
SpringerLink / Bücher
10
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
BLM-Schriftenreihe
7
JMM : the international journal on media management
7
NBER Working Paper
7
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
6
Discussion paper / Centre for Economic Policy Research
5
Esomar congress
5
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
P / the Rand Corporation
5
Reports and papers on mass communication
5
Schriftenreihe der Landesmedienanstalten
5
Statens offentliga utredningar : SOU
5
The economic journal : the journal of the Royal Economic Society
5
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
5
ATV series of technical research studies
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
4
Arbeitshefte Bildschirmmedien
4
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
People and communication
4
R / Rand Corporation
4
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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ECONIS (ZBW)
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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