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subject:"Media industries"
~subject:"Konsumentenverhalten"
~isPartOf:"International journal of Indian culture and business management"
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Media industries
Konsumentenverhalten
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Consumer behaviour
1
Credibility
1
Distribution channel
1
Fernsehen
1
Glaubwürdigkeit
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India
1
Indien
1
Markenführung
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Markenimage
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Relationship marketing
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Television
1
Vertriebsweg
1
Werbewirkung
1
believability
1
brand equity
1
content packaging
1
credibility
1
loyalty
1
media brands
1
quality
1
television channels
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Bakshi, Madhupa
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Khan, Bilal Mustafa
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Mishra, Prashant
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International journal of Indian culture and business management
Kom / Kommission der Europäischen Gemeinschaften
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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SpringerLink / Bücher
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Houghton Mifflin Adviser in Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing intelligence & planning
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NBER Working Paper
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NBER working paper series
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Die Ökonomie des Sports in den Medien
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Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
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Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
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Economic development : journal of the Institute of Economics, Skopje
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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European research on management and business economics
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Gesellschaft - Moderation & Präsentation - Medientechnik
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Göteborgsstudier i journalistik och masskommunikation
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HWWA-Report
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Information economics and policy : IEP
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International business and economics research journal
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International journal of Indian culture and business management : IJICBM
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International journal of consumer studies
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International journal of sport finance
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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