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~isPartOf:"Strategien erfolgreicher TV-Marken : eine internationale Analyse"
~subject:"USA"
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
The journal of media economics
13
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
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JMM : the international journal on media management
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The American journal of economics and sociology
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Discussion paper / Centre for Economic Policy Research
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Engaging consumers through branded entertainment and convergent media
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The journal of law & economics
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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European journal of law and economics
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Financial services review : the journal of individual financial management
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Global studies
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HEC Paris research paper series
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Health marketing quarterly
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of entrepreneurship and small business
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Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter
;
Buchinger, Uschi
;
Gral, Theresa
; …
- In:
Strategien erfolgreicher TV-Marken : eine …
,
(pp. 31-72)
.
2011
Persistent link: https://www.econbiz.de/10008907120
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