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~isPartOf:"International journal of sport finance"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Fernsehformat"
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Fernsehprogramm
15
Television programme
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6
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Economics letters
International journal of sport finance
Journal of promotion management : JPM
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
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JMM : the international journal on media management
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Zur Ökonomie der Unterhaltungsproduktion
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Discussion paper / Centre for Economic Policy Research
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Media-Perspektiven
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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CESifo working papers
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
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Psychology & marketing
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Sport management review
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Journal of economic behavior & organization : JEBO
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Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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Engaging consumers through branded entertainment and convergent media
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ECONIS (ZBW)
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1
The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
2
Gender and television viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
3
Factors determining TV soccer viewing : does uncertainty of outcome really matter?
Pérez, Leví
;
Puente, Víctor
;
Rodríguez, Plácido
- In:
International journal of sport finance
12
(
2017
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011702891
Saved in:
4
Betting lines and college football television ratings
Salaga, Steven
;
Tainsky, Scott
- In:
Economics letters
132
(
2015
),
pp. 112-116
Persistent link: https://www.econbiz.de/10011431429
Saved in:
5
The betting market as a forecast of television ratings for primetime NFL football
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
10
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011339300
Saved in:
6
A field experiment on intertemporal enforcement spillovers
Cagala, Tobias
;
Glogowsky, Ulrich
;
Rincke, Johannes
- In:
Economics letters
125
(
2014
)
2
,
pp. 171-174
Persistent link: https://www.econbiz.de/10010505426
Saved in:
7
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
8
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
Saved in:
9
The reality of reality television : does reality TV influence local crime rates?
Chiou, Lesley
;
Lopez, Mary
- In:
Economics letters
108
(
2010
)
3
,
pp. 330-333
Persistent link: https://www.econbiz.de/10008806107
Saved in:
10
On the edge of your seat : demand for football on television and the uncertainty of outcome hypothesis
Alavy, Kevin
;
Gaskell, Alison
;
Leach, Stephanie
; …
- In:
International journal of sport finance
5
(
2010
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10008729399
Saved in:
11
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
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12
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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13
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
14
Advertising and bidding for television rights
Pepall, Lynne
;
Richards, Daniel Jay
- In:
Economics letters
90
(
2006
)
2
,
pp. 237-241
Persistent link: https://www.econbiz.de/10003276024
Saved in:
15
Market structure, viewer welfare, and advertising rates in local broadcast television markets
Brown, Keith C.
- In:
Economics letters
86
(
2005
)
3
,
pp. 331-337
Persistent link: https://www.econbiz.de/10002680045
Saved in:
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