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~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"Forschung und Praxis an der FHWien der WKW"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Forschung und Praxis an der FHWien der WKW
Journal of advertising research
12
NBER working paper series
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Fokus Dienstleistungsmarketing
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International journal on media management : JMM
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
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Behavioral Economics und Wirtschaftspolitik
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Der öffentliche (Mehr-)Wert von Medien : Public Value aus Publikumssicht
Gonser, Nicole
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806119
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2
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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