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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Fernsehprogramm
3
Television programme
3
Brand image
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Markenimage
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USA
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United States
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Advertising effects
1
Consumer preferences
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Customer satisfaction
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Fernsehen
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Fernsehwerbung
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Kundenzufriedenheit
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Narrative Methode
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Television
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
36
The journal of media economics
29
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
6
Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Schriften zur Rundfunkökonomie
5
Sport management review
5
SpringerLink / Bücher
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriftenreihe des Zweiten Deutschen Fernsehens
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ECONIS (ZBW)
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1
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
2
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
3
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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