//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bursztyn, Leonardo"
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehsendung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Fernsehprogramm
11
Television programme
11
Cable television
6
Comparison
6
Consumer behaviour
6
Coronavirus
6
Epidemic
6
Epidemie
6
Gesundheit
6
Gesundheitsrisiko
6
Health
6
Health risk
6
Kabelfernsehen
6
Konsumentenverhalten
6
Morbidity
6
Morbidität
6
Mortality
6
Sterblichkeit
6
Vergleich
6
Fernsehwerbung
5
Television advertising
5
Region
4
Werbewirkung
4
Brand management
3
Markenführung
3
Belgien
2
Belgium
2
Communication media
2
Gesundheitspolitik
2
Health policy
2
Interactive media
2
Interaktive Medien
2
Kommunikationsmedien
2
Media
2
Media industries
2
Mediensektor
2
Product Placement
2
Product placement
2
Analysis of variance
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Bursztyn, Leonardo
Pelsmacker, Patrick de
Romaniuk, Jenni
4
Kent, Robert J.
3
Russell, Cristel Antonia
3
Beal, Virginia
2
Cauberghe, Verolien
2
Chattopadhyay, Amitava
2
Dens, Nathalie
2
Gangadharan, Nakul
2
Geuens, Maggie
2
Hartmann, Wesley R.
2
Jayapal, Jegan
2
Klapper, Daniel
2
Lajos, Joseph
2
Matthes, Jörg
2
McEvoy, Chad D.
2
Morse, Alan L.
2
Natarajan, Thamaraiselvan
2
Noguti, Valeria
2
Ordabayeva, Nailya
2
Schumacher, Pascal
2
Swaminathan, Srinivasan
2
Tessitore, Tina
2
Agrusa, Jerome
1
Aleksandrovs, Leonids
1
Baños-Pino, José
1
Beasley, Fred
1
Bellman, Steven
1
Best, Sabine
1
Bir, Ali Atif
1
Blohm, Inga
1
Böringer, Christian
1
Calder, Bobby J.
1
Chan, Fong Yee
1
Cho, Yoon C.
1
Choi, Jungsil
1
Choi, Sejung Marina
1
Cobbs, Joe
1
Dagnaud, Monique
1
Dahl, Stephan
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
3
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
4
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->