"In recent years, branded content and entertainment has become standard practice for brands, advertising agencies, and production companies. This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the...

In this research we investigate the substance and tone of mayoral candidates’ campaign speech as revealed in television advertisements. Our main empirical focus is on the behavior of minority candidates, who for strategic reasons are expected to deracialize their campaigns in an effort to...

Television advertisements have become an imperative medium of advertisements to all types of products and services. TV channels are performing business in the monopolistic competition market. Different TV channels are telecasting different programs at their scheduled time having sponsorship from...

We empirically investigate two key dynamic features of advertising competition in elections using a new dataset of very high-frequency, household-level television viewing matched to campaign advertising exposures. The resulting dataset comprises more than 100,000 ad airings. First, we show that...