//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Asia Pacific journal of marketing and logistics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
5
Television advertising
5
Brand management
2
Content Management
2
Content management
2
India
2
Indien
2
Markenführung
2
Advertising
1
Advertising effects
1
Balanced Scorecard
1
Balanced scorecard
1
China
1
Consumer behaviour
1
Content analysis
1
E-commerce
1
ELM
1
Electronic Commerce
1
Emotion
1
Emotional appeal
1
Indonesia
1
Indonesien
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Jugendliche
1
Konsumentenverhalten
1
Nostalgic advertising
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Resource matching hypothesis
1
Taiwan
1
Television ads
1
Werbewirkung
1
Werbung
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Language
All
English
3
German
2
Author
All
Bröckers, Claus
1
Chang, Kuei-lun
1
Fam, Kim Shyan
1
Gazley, Aaron
1
Grohs, Reinhard
1
Großweischede, Markus
1
Hoven, Björn
1
Krisjanous, Jayne
1
Liao, Sen-kuei
1
Maheswarappa, Satish Sasalu
1
Sivakumaran, Bharadhwaj
1
Srivastava, Ekta
1
more ...
less ...
Published in...
All
Brand Content : die Marke als Medienereignis
Asia Pacific journal of marketing and logistics
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
CESifo Working Paper
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta
;
Maheswarappa, Satish Sasalu
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
Saved in:
2
Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
Saved in:
3
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Selecting key capabilities of TV-shopping companies applying analytic network process
Liao, Sen-kuei
;
Chang, Kuei-lun
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10003821166
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->