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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"The journal of media economics"
~person:"Kim, Eun-mee"
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Brand Content : die Marke als Medienereignis
The journal of media economics
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A deeper look at the economics of advertiser support for television : the implications of consumption-differentiate viewers and ad addressability
Kim, Eun-mee
;
Wildman, Steven S.
- In:
The journal of media economics
19
(
2006
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10003283970
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