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Czech Republic
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Fernsehwerbung
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Television advertising
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Kadlec, Tomáš
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Discussion paper series : discussion paper
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of promotion management : JPM
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The journal of media economics
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Working paper / National Bureau of Economic Research, Inc.
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Discussion paper / Centre for Economic Policy Research
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Young consumers : insight and ideas for responsible marketers
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Memorandum
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Memorandum / Department of Economics, University of Oslo
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Advertising and violence : concepts and perspectives
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Marketing letters : a journal of research in marketing
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Breaking new ground in theory and practice
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Gabler Edition Wissenschaft
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ECONIS (ZBW)
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Do Czech TV channels coordinate their commercial breaks?
Kadlec, Tomáš
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2002
Persistent link: https://www.econbiz.de/10001671826
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Optimal timing of TV commercials: symmetrical model
Kadlec, Tomáš
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2000
Persistent link: https://www.econbiz.de/10001608401
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