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~isPartOf:"Journal of advertising research"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Chan, Fong Yee"
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Journal of advertising research
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Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
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