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~isPartOf:"Journal of advertising research"
~isPartOf:"International journal of consumer studies"
~person:"Bellman, Steven"
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Fernsehwerbung
4
Television advertising
4
Advertising effects
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Biometrics
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Bellman, Steven
Varan, Duane
4
Kennedy, Rachel
3
Lipsman, Andrew
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2
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Journal of advertising research
International journal of consumer studies
Journal of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : JPM
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ECONIS (ZBW)
4
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1
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
4
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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