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~person:"Pan, Steve"
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Fernsehwerbung
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Television advertising
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Pan, Steve
Nilssen, Tore
21
Sørgard, Lars
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Bellman, Steven
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Kind, Hans Jarle
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Varan, Duane
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Lin, Panlang
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Wenzel, Tobias
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Beal, Virginia
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Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Promoting tourism, projecting power : the role of television commercials
Pan, Steve
;
Santos, Carla Almeida
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011669967
Saved in:
2
The role of TV commercial visuals in forming memorable and impressive destination images
Pan, Steve
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10008904597
Saved in:
3
Framing New Zealand : understanding tourism TV commercials
Pan, Steve
;
Tsai, Henry
;
Lee, Jinsoo
- In:
Tourism management : research, policies, practice
32
(
2011
)
3
,
pp. 596-603
Persistent link: https://www.econbiz.de/10008907735
Saved in:
4
Tourism TV commercials : a delicate balance between aural and visual information load
Pan, Steve
;
Hanusch, Folker
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 465-480
Persistent link: https://www.econbiz.de/10009374130
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