//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Comparison
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
USA
25
United States
25
Media usage
9
Mediennutzung
9
Fernsehprogramm
8
Television programme
8
Brand management
7
Consumer behaviour
7
Emotion
7
Konsumentenverhalten
7
Markenführung
7
Australia
6
Australien
6
Fernsehnutzung
6
Internet marketing
6
Online-Marketing
6
Television usage
6
Neuroscience
4
Neurowissenschaften
4
Vergleich
4
Biometrics
3
Biometrie
3
Großbritannien
3
Measurement
3
Media mix
3
Mediamix-Strategie
3
Messung
3
Product Placement
3
Product placement
3
Sport event
3
Sportveranstaltung
3
Target group
3
United Kingdom
3
Zielgruppe
3
Absatz
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bakir, Aysen
1
Cunningham, Isabella
1
Davtyan, Davit
1
Jedidi, Kamel
1
Newstead, Kate
1
Romaniuk, Jenni
1
Schmitt, Bernd
1
Stewart, Kristin
1
Zarantonello, Lia
1
more ...
less ...
Published in...
All
Journal of advertising research
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal : a journal of the American Economic Association
1
Discussion paper / Centre for Economic Policy Research
1
European journal of marketing : EJM
1
IIMB management review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing research : JMR
1
Marketing intelligence & planning
1
NET Institute Working Paper
1
The interface of business and culture
1
The journal of current research in global business : JCRGB
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
2
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
3
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
4
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->