//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising research"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Absatz
1
Advertising effects
1
Creativity
1
Fernsehwerbung
1
Kreativität
1
McDonald's Corporation
1
Sales
1
Television advertising
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Article in journal
74
Aufsatz in Zeitschrift
74
Fallstudie
1
Language
All
English
1
Author
All
Page, Adam
1
Young, Charles
1
Published in...
All
Journal of advertising research
Eastern economic journal
1
Global advertising practice in a borderless world
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of media economics
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->