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subject:"Media usage"
~subject:"Television"
~person:"Shi, Yang"
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Media usage
Television
Fernsehwerbung
3
Television advertising
3
Fernsehprogramm
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Mediennutzung
2
Television programme
2
2005
1
Advertising effects
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Cognition
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Commercial audience retention
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Fernsehnutzung
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Hong Kong
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Radio advertising
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Television usage
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commercial avoidance
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media planning
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Shi, Yang
Kind, Hans Jarle
8
Wilbur, Kenneth C.
8
Nilssen, Tore
6
Bellman, Steven
5
Sørgard, Lars
5
Varan, Duane
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Beal, Virginia
4
Dietl, Helmut
3
Kempe, David
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Kent, Robert J.
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Lin, Panlang
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Roson, Roberto
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Wenzel, Tobias
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Xu, Linli
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Bursztyn, Leonardo
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Cauberghe, Verolien
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International journal of advertising : the review of marketing communications
1
The journal of media economics
1
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ECONIS (ZBW)
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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2
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
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