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~isPartOf:"Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Glaubwürdigkeit"
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
Journal of retailing and consumer services
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Why visit theme parks? : a leisure constraints and perceived authenticity perspective
Tan, Wee Kheng
;
Huang, Shih-Yin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012304020
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