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person:"Sojkin, Bogdan"
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Sojkin, Bogdan
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Marketing-mix strategies - product strategy and promotion strategy
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The PDMA handbook of new product development
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Produkt w fazie spadku i odnowienia
Sojkin, Bogdan
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contributor
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2011
Persistent link: https://www.econbiz.de/10013444689
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Top oder Flop in der Produktentwicklung : Erfolgsstrategien: von der Idee zum Launch
Cooper, Robert G.
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2010
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2. Auflage
Persistent link: https://www.econbiz.de/10003906643
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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4
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
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contributor
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2007
Persistent link: https://www.econbiz.de/10003480266
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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