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Journal of marketing
The PDMA handbook of new product development
35
NBER working paper series
7
Discussion paper / Centre for Economic Policy Research
6
Marketing theory
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Working paper / National Bureau of Economic Research, Inc.
5
European journal of marketing : EJM
4
Journal of political economy
4
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4
Controlling und Management
3
Journal of advertising
3
Journal of economics & business
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The Rand journal of economics
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The review of financial studies
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Dienstleistungsmodellierung 2014 : vom Servicemodell zum Anwendungssystem
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Dispersed manufacturing networks : challenges for research and practice
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Faculty & research / Insead : working paper series
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International journal of product development : IJPD
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International journal of services and operations management
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Jena economic research papers
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Journal of economics & management strategy : JEMS
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MSI reports : working paper series
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RIETI discussion paper
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Revue d'économie industrielle
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Revue d'économie politique
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Supply chain integration challenges in commercial aerospace : a comprehensive perspective on the aviation value chain
2
Sustainability als Wettbewerbsvorteil : wie Unternehmen von Nachhaltigkeit und Innovation profitieren
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The American economic review
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The journal of industrial economics
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The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
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2
Classifying products strategically
Murphy, Patrick E.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 24-42
Persistent link: https://www.econbiz.de/10001011994
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