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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of media economics"
~subject:"Advertising"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of media economics
Marketing letters : a journal of research in marketing
3
International journal of advertising : the quarterly review of marketing communications
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Arts and the market : AAM
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International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Kommunikationspolitik im 21. Jahrhundert
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
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The marketing review
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The psychologist-manager journal : official journal of the Society of Psychologists in Management
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Turkey today
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Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
2
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
3
Effects of celebrity media exposure on box-office performance
Treme, Julianne
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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