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Handbook of media economics ; Volume 1A
Anderson, Simon P.
(
ed.
);
Waldfogel, Joel
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011419934
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2
Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
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