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~subject:"Movie theatre"
~subject:"United Kingdom"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Movie theatre
United Kingdom
Film industry
10
Filmwirtschaft
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Advertising
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Werbung
3
Consumer behaviour
2
Entertainment marketing
2
Internet marketing
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Kino
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1983-2008
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Bechdel test
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Box office performance
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Decision under uncertainty
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Huang, Dongling
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Liu, Angela Xia
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Liu, Yong
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Markovitch, Dmitri G.
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Marketing letters : a journal of research in marketing
Journal of cultural economics
14
Journal of business research : JBR
6
Applied economics letters
4
International journal of industrial organization
4
The journal of media economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of media business studies
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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Accounting, auditing & accountability journal
2
Business history
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Cmnd
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Cmnd.
2
Discussion papers / CEPR
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Economic history working papers / LSE, Economic History Department
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Information systems research : ISR
2
International journal of arts management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economics & management
2
Journal of global fashion marketing : JGfM
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Nepalese journal of economics : a publication of Uniglobe College
2
Reports and papers on mass communication
2
Review of industrial organization
2
Review of marketing science
2
SocioEconomic challenges : SEC
2
Technological forecasting & social change : an international journal
2
The B.E. journal of economic analysis & policy
2
The Korean economic review
2
The journal of industrial economics
2
The journal of law & economics
2
The journal of law, economics, & organization
2
Working paper series / Claremont Institute for Economic Policy Studies
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Working papers / University of Delaware, Department of Economics
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Hollywood caught in two worlds? : the impact of the Bechdel test on the international box office performance of cinematic films
Valentowitsch, Johann
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10014333935
Saved in:
2
Exploring the small movie profitability puzzle
Huang, Dongling
;
Markovitch, Dmitri G.
;
Strijnev, Andrei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010490156
Saved in:
3
Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
Saved in:
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