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isPartOf:"Harvard business review : HBR"
~subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Marvel's blockbuster machine : how the studio balances continuity and renewal
Harrison, Spencer
;
Carlsen, Arne
;
Škerlavaj, Miha
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 136-145
Persistent link: https://www.econbiz.de/10012039695
Saved in:
2
Product placement in entertainment media : proposing business process models
Chang, Susan
;
Newell, Jay
;
Salmon, Charles T.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 783-806
Persistent link: https://www.econbiz.de/10003916061
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