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isPartOf:"Working paper / Harvard Business School, Division of Research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Movie theatre"
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product placement
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Working paper / Harvard Business School, Division of Research
Journal of promotion management : JPM
Journal of cultural economics
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Journal of business research : JBR
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Applied economics letters
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International journal of industrial organization
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of global fashion marketing : JGfM
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Nepalese journal of economics : a publication of Uniglobe College
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Review of industrial organization
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
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