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person:"Leenders, Mark A. A. M."
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Leenders, Mark A. A. M.
Hennig-Thurau, Thorsten
19
Mortimer, Julie Holland
16
Walls, W. David
16
Gil, Ricard
15
Sedgwick, John
14
McKenzie, Jordi
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Vogel, Harold L.
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Bakker, Gerben
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Ho, Justin
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Kim, Sangkyun
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Smith, Michael D.
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Waterman, David
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Weinberg, Charles B.
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De Vany, Arthur
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Ravid, Simon Abraham
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Acheson, A. L. Keith
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Galenson, David W.
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Hanssen, F. Andrew
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Martens, Bertin
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McMahon, James
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Button, Patrick
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Eliashberg, Jehoshua
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Kruse, Jörn
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Luo, Hong
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Miskell, Peter
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of cultural economics
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Journal of management : JOM
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Marketing letters : a journal of research in marketing
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More effective assessment of market performance in later stages of the product development process : the case of the motion picture industry
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 1019-1031
Persistent link: https://www.econbiz.de/10009684816
Saved in:
2
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
Saved in:
3
Why some awards are more effective signals of quality than others : a study of movie awards
Gemser, Gerda
;
Leenders, Mark A. A. M.
;
Wijnberg, Nachoem M.
- In:
Journal of management : JOM
34
(
2008
)
1
,
pp. 25-54
Persistent link: https://www.econbiz.de/10003624273
Saved in:
4
The impact of film reviews on the box office performance of art house versus mainstream motion pictures
Gemser, Gerda
;
Oostrum, Martine van
;
Leenders, Mark A. A. M.
- In:
Journal of cultural economics
31
(
2007
)
1
,
pp. 43-63
Persistent link: https://www.econbiz.de/10003428397
Saved in:
5
The motion picture industry : critical issues in practice, current research & new research directions
Eliashberg, Joshua
;
Elberse, Anita
;
Leenders, Mark A. A. M.
-
2006
Persistent link: https://www.econbiz.de/10003369566
Saved in:
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