//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmkunst"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Film
3
Konsumentenverhalten
3
Product Placement
2
Product placement
2
Advertising effects
1
Belgien
1
Belgium
1
Designation of origin
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
India
1
Indien
1
Internet
1
Internet marketing
1
Online-Marketing
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bellman, Steven
1
Dens, Nathalie
1
Deshpande, Sameer
1
Nelson, Michelle R.
1
Pelsmacker, Patrick de
1
Purnawirawan, Nathalia
1
Rask, Amy
1
Robinson, Jennifer A.
1
Treleaven-Hassard, Shiree
1
Varan, Duane
1
Wouters, Marijke
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
The American journal of economics and sociology
20
The journal of media economics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
NBER working paper series
7
Journal of cultural economics
6
Applied economics letters
5
NBER Working Paper
5
International journal of advertising : the quarterly review of marketing communications
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic review
2
Applied economics
2
Australasian marketing journal
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Harvard-Business-Manager : das Wissen der Besten
2
Human relations
2
Information economics and policy : IEP
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
Journal of global fashion marketing : JGfM
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Reihe: Marketing und Medien
2
Routledge economics and popular culture
2
Routledge interpretive marketing research
2
The journal of industrial economics
2
Working papers / ADB Institute
2
ZEW discussion papers
2
ADBI Working Paper
1
ANU working papers in economics and econometrics
1
Academy of Management perspectives : AMP
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
2
Getting the balance right : commercial loading in online video programs
Bellman, Steven
;
Treleaven-Hassard, Shiree
;
Robinson, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009659331
Saved in:
3
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->