//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
~person:"Kerrigan, Finola"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Filmproduktion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
1
Film industry
1
Filmwirtschaft
1
Franchising
1
Markenführung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Lehrbuch
1
Textbook
1
Language
All
English
1
Author
All
Kerrigan, Finola
McCord, Patty
2
Schwartz, Tony
2
Wirth, Carsten
2
Addeo, Felice
1
Altmeppen, Klaus-Dieter
1
Bajde, Domen
1
Bajde, Jernej
1
Bellelli, Piera
1
Corbett, Charles J.
1
Dasgupta, Tathagata
1
De Burgh-Woodman, Helene
1
Dudrah, Rajinder Kumar
1
Ebbers, Joris J.
1
Ferraro, Fabrizio
1
Ferrer-Roca, Natàlia
1
Finney, Angus
1
Gallucci, Carmen
1
Gurses, Kerem
1
Haunschild, Axel
1
Holm, Josef
1
Homuth, Ralph
1
Hu, Mei-chih
1
Kim, Sangkyun
1
Komppula, Raija
1
Kos Koklic, Mateja
1
Kwok, Axel
1
Lantzsch, Katja
1
Lau, Tuenyu
1
Madichie, Nnamdi O.
1
Malik, Khaleel
1
O'Reilly, Daragh
1
Pankow, Marcus
1
Regev, Ronny
1
Saccà, Giuliana
1
Shiu, Frank
1
Smith, Brian G.
1
Soliman, Dalia Mohammad
1
Spelthann, Volker
1
Suni, Jarno
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->