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~type_genre:"Fallstudie"
~person:"Kerrigan, Finola"
~person:"Bellelli, Piera"
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European journal of marketing : EJM
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study
Gallucci, Carmen
;
Bellelli, Piera
;
Saccà, Giuliana
; …
- In:
Handbook of research on management of cultural products …
,
(pp. 83-112)
.
2014
Persistent link: https://www.econbiz.de/10010348393
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2
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
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