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Journal of advertising research
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The optimal advertising-allocation rules for sequentially released products : the case of the motion picture industry
Lim, Jooseop
;
Li, Tieshan
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 228-239
Persistent link: https://www.econbiz.de/10011885016
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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