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~type:"article"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"European journal of marketing : EJM"
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Film industry
10
Filmwirtschaft
10
Consumer behaviour
6
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5
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Journal of global fashion marketing : JGfM
European journal of marketing : EJM
Journal of cultural economics
50
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
Journal of business research : JBR
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Management science : journal of the Institute for Operations Research and the Management Sciences
16
Applied economics letters
14
International journal of arts management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
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Journal of marketing
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Journal of the Academy of Marketing Science
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Creative industries and developing countries : voice, choice and economic growth
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Harvard business review : HBR
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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International journal of industrial organization
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The journal of law & economics
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Tourism management : research, policies, practice
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Industrial and corporate change
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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JMM : the international journal on media management
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Journal of economics & management strategy : JEMS
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Marketing intelligence & planning
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Regional studies
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Review of industrial organization : RIO
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The journal of industrial economics
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1
Fashion and film stories of (mis)understanding : introduction to a special issue on cinema and fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
2
Bollywood influence on clothing selection of Indian consumers
Kinley, Tammy R.
;
Pookulangara, Sanjukta A.
;
Josiam, …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 390-403
Persistent link: https://www.econbiz.de/10014373495
Saved in:
3
The evolution of journalists' style in the cinema in Spain : from the Historias de la radio to Spotlight
García, Alfonso de la Quintana
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 419-428
Persistent link: https://www.econbiz.de/10014373501
Saved in:
4
Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
Saved in:
5
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
6
Social learning and network externalities in decision making
Huang, Dongling
;
Markovitch, Dmitri G.
;
Ying, Yuanping
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011626458
Saved in:
7
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
8
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
9
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
Saved in:
10
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
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