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subject:"Film"
~isPartOf:"Journal of promotion management : JPM"
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Film
Film industry
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Product Placement
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product placement
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content analysis
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Hollywood films
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advertising
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execution features
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films
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motion picture
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motion pictures
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movie
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Chen, Huan
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Wang, Ye
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Journal of promotion management : JPM
Journal of cultural economics
6
Reports and papers on mass communication
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Applied economics
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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KulturKommerz
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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NBER working paper series
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The journal of media economics
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Australasian marketing journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of arts management
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Journal of global fashion marketing : JGfM
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Journal of media business studies
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Routledge interpretive marketing research
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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ZEW discussion papers
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ANU working papers in economics and econometrics
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American economic journal : a journal of the American Economic Association
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Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
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Arts and the market : AAM
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Asia Pacific business review
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BCMCR new directions in media and cultural research
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BFI-books
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Center for International Economics Working Paper Series
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Chicago-Kent College of Law Research Paper
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Cinematography Series, University of Southern California
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
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