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Film industry
9
Filmwirtschaft
9
Consumer behaviour
4
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4
United States
4
Erfolgsfaktor
2
Success factor
2
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Kaufman, James C.
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Psychology & marketing
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
19
Journal of business research : JBR
17
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
Creative industries and developing countries : voice, choice and economic growth
8
Journal of promotion management : JPM
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of business and globalisation : IJBG
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
KulturKommerz
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
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1
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
2
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
3
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
4
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
5
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
6
Cinematic success criteria and their predictors : the art and business of the film industry
Simonton, Dean Keith
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 400-420
Persistent link: https://www.econbiz.de/10003852471
Saved in:
7
Creativity and integrity : marketing the "in development" screenplay
Ferguson, Brooks
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 421-444
Persistent link: https://www.econbiz.de/10003852477
Saved in:
8
Values of protagonists in best pictures and blockbusters : implications for marketing
Beckwith, Douglad Charles
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 445-469
Persistent link: https://www.econbiz.de/10003852481
Saved in:
9
Do experts and novices evaluate movies the same way?
Plucker, Jonathan A.
;
Kaufman, James C.
;
Temple, Jason S.
; …
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 470-478
Persistent link: https://www.econbiz.de/10003852488
Saved in:
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