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~person:"Maas, Peter"
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Financial services
7
Finanzdienstleistung
7
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer value
3
Kundenwert
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Theorie
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German
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Maas, Peter
Walter, Ingo
41
Hassan, M. Kabir
33
Gambacorta, Leonardo
29
Allen, Franklin
24
Asongu, Simplice
24
Frost, Jon
24
Jagtiani, Julapa
23
Rabbani, Mustafa Raza
23
Ozili, Peterson K
22
Demirgüç-Kunt, Asli
21
Philippon, Thomas
21
Hornuf, Lars
18
Mention, Anne-Laure
18
Moshirian, Fariborz
18
Beck, Thorsten
17
Buckley, Ross P.
15
Ozili, Peterson K.
15
Buhl, Hans Ulrich
14
Moormann, Jürgen
14
Claessens, Stijn
13
Huynh, Kim P.
13
Lockwood, Ben
13
Reifner, Udo
13
Arner, Douglas W.
12
Curti, Filippo
12
Gomber, Peter
12
Lee, David Kuo Chuen
12
Saunders, Anthony
12
Stephanou, Constantinos
12
Stulz, René M.
12
Aksoy, Cevat Giray
11
Carletti, Elena
11
Cull, Robert
11
Eichengreen, Barry
11
Fung, Ben Siu-cheong
11
Li, Jianping
11
Mitchell, Jeremy
11
Morgan, Peter J.
11
Saka, Orkun
11
Schoenmaker, Dirk
11
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Universität St. Gallen / Institut für Versicherungswirtschaft
1
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IVW-HSG-Schriftenreihe
2
Journal of financial services marketing : JFSM
2
Allfinanz oder financial Services? : aktuelle Trends im Finanzdienstleistungs-Bereich
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Working papers on finance
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ECONIS (ZBW)
7
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1
What is being exchanged? : framing the logic of value creation in financial services
Puustinen, Pekka
;
Saarijävi, Hannu
;
Maas, Peter
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10010497787
Saved in:
2
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
-
2007
Persistent link: https://www.econbiz.de/10003901109
Saved in:
3
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
4
Financial Services in Transition - Paradigmawechsel oder <back to the roots>? : Eine Re-Konstruktion aus Sicht verschiedener Stakeholder
Maas, Peter
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10002135590
Saved in:
5
Kunde als Risiko? : Das Customer-Value-Konzept als Herausforderung der Versicherer
Haller, Matthias
;
Maas, Peter
- In:
Risikoforschung und Versicherung : Festschrift für …
,
(pp. 179-214)
.
2004
Persistent link: https://www.econbiz.de/10002431374
Saved in:
6
Allfinanz oder financial Services? : aktuelle Trends im Finanzdienstleistungs-Bereich
Bernet, Beat
(
ed.
);
Haller, Matthias
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10000672614
Saved in:
7
Transformations-Management in der Allfinanz : Kooperation, Integration oder Illusion?
Maas, Peter
- In:
Allfinanz oder financial Services? : aktuelle Trends im …
,
(pp. 79-101)
.
1999
Persistent link: https://www.econbiz.de/10001408494
Saved in:
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