//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Firm reputation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate reputation
12
Firmenimage
12
Brand management
6
Markenführung
6
Consumer behaviour
5
Konsumentenverhalten
5
Multinationales Unternehmen
4
Transnational corporation
4
Einzelhandel
3
Reputation
3
Retail trade
3
Beziehungsmarketing
2
Corporate culture
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
National culture
2
Nationalkultur
2
Relationship marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Theorie
2
Theory
2
USA
2
United States
2
Unternehmenskultur
2
Auslandsinvestition
1
Ausländisch
1
Behavioral economics
1
Betriebsform
1
Brand image
1
China
1
Country distances
1
Cross-cultural management
1
Cross-cultural research
1
Cultural identity
1
Customer-based corporate reputation
1
Customer-based retail store equity
1
DIY retail
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Hochschulschrift
2
Aufsatz im Buch
1
Book section
1
Thesis
1
Language
All
English
10
German
2
Author
All
Swoboda, Bernhard
Melewar, T. C.
47
Balmer, John M. T.
36
Schwaiger, Manfred
25
Foroudi, Pantea
23
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Newburry, William
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Pérez, Andrea
10
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
Hatch, Mary Jo
8
Martin, Graeme
8
Mishina, Yuri
8
Money, Kevin
8
Otubanjo, Olutayo
8
more ...
less ...
Institution
All
Universität Trier
1
Published in...
All
European retail research
2
Journal of international marketing
2
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
International marketing review
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
2
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
3
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
4
Explaining the differing effects of corporate reputation across nations : a multilevel analysis
Swoboda, Bernhard
;
Puchert, Cathrin
;
Morschett, Dirk
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 454-473
Persistent link: https://www.econbiz.de/10011563222
Saved in:
5
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
6
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
7
The importance of retail brand equity and store accessibility for store loyalty in local competition
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10009759166
Saved in:
8
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
9
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
Saved in:
10
Consumer perceptions of grocery retail formats in Romania: the varying impact of retailer attributes
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae A.
; …
- In:
European retail research
23
(
2009
)
1
,
pp. 101-123
Persistent link: https://www.econbiz.de/10003832197
Saved in:
11
Worauf müssen Unternehmen bei der länder- und kulturübergreifenden Steuerung einer Corporate Brand achten? : eine empirische Studie auf Mitarbeiterebene
Swoboda, Bernhard
;
Meierer, Markus
;
Giersch, Judith
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 129-159)
.
2008
Persistent link: https://www.econbiz.de/10003785202
Saved in:
12
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->